According to research 47% of the UK population demonstrate characteristics of vulnerability with predictions stating this percentage will rise.
Understanding how to identify and respond to the complex & changing needs of almost half of your customer base is a business challenge.
Failure to respond exposes legal, reputational & commercial risks.
Being good at vulnerability is good for all
Supporting vulnerable customers isn’t just about addressing compliance – it’s about creating an experience that truly engages your customer base.
The customer experience you offer can be your differentiator.
It can build loyalty and reputation; reduce operational costs and enhance colleague retention.
Davies’ vulnerability health-check can help you understand this in just a few days.
Vulnerable customers face barriers in accessing services
What could this mean for you?
- All customers face the risk of becoming vulnerable and vulnerabilities can be transient
- A significant number of people only use the internet in a ‘limited’ way
- With an aging population; organisations are increasingly dealing with customers who can be identified as vulnerable
- Lack of comprehension can be a barrier to understanding, preventing well-informed decision making