Sarah Allen
PR Manager
Corporate Functions
I am a public relations professional with nearly a decade of experience in media and reputational management for large corporations. As primary media spokesperson for a range of B2C and B2B brands, my experience includes leading the public relations strategy around major issues, product launches and industry events. I believe building relationships with journalists, editors and influencers is at the heart of a well-developed public relations strategy, from which a brand can develop credibility, trust, recognition and ultimately, demand.