Top Tips for Successful Channel Integration

9th September 2021

Organisations have happily supplemented voice with digital channels, but very few have integrated them. It’s a risk.

Unless your customer service and sales channels are connected – so that interactions originating on one can continue on another – the customer experience you deliver will not only be disappointing, but potentially damaging. It will also cost more than it should do and deliver and generate less revenue than it might.

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