While much current focus is on how outsourcing can accelerate digital transformation and the often much needed digital evolution for legacy organisations, digitally native brands can also benefit from partnering with established outsourcers.

‘Born-digital’ organisations are a generation of businesses founded after 1995, whose operating models and capabilities are based on exploiting internet-era information and digital technologies as a core competency. Many of these companies can be described as the next generation of ‘unicorns’ (private companies valued at $1 billion or more) or soon-to-be ‘unicorns’ – at which stage, the start-ups have transitioned to scaleups.

An outsourcing partner can strengthen scaleup operations by handling essential tasks. This allows the client to continue to focus on customer experience while achieving growth.

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