Can Complaints Really Be A Gift? – Why it’s time to change your approach to complaints handling

9th September 2021

Is your organisation missing a trick when it comes to complaints handling?

In too many businesses, complaints are poorly handled, leaving customers underwhelmed and organisations failing to learn from this vital source of feedback.

Rena Ghotey, CX Consultant at Davies, explains why it’s more important than ever before that we change the culture around complaints – and then empower frontline teams to manage them as effectively as possible.


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