How improving the targeting of your sales efforts can improve your ROI.

Overview 

Are you looking to maximise the potential of your business?

Intelligent automation is the combination of various technology components that, when implemented effectively, are capable of delivering a vast range of brand new opportunities that will add value to your organisation through time saved, improved CX and other tangible metrics.

At Davies, we support businesses in innovating and leveraging automation for an improved customer and colleague experience, by identifying, designing and delivering intelligent automation solutions, resulting in increased productivity and lowered costs.

The Situation 

A high street retailer has used intelligent automation to improve the targeting of its sales efforts for an increased return on investment.

Davies was asked to support the business with the understanding of which prospects were most likely to become customers, as well as exploring what their typical value to the business might be.

Our Approach  

By using a range of customer behavioural data and website analytics, we were able to expertly develop a “propensity to purchase model” – a system that allows rapid quantification of potential prospects.

The retailer was then able to utilise this model to target outbound sales operations by focusing on specific subsets of its customer database or selecting particular neighbourhoods and areas for formulated leaflet drops or productive telesales.

Return on Investment

This collaborative approach allowed our client to move fast and implement changes sooner, with greater results. With an outcome of a significantly higher return on its sales effort, they were also able to reduce costs.

Contact us to overcome your Intelligent Automation challenges, with rapid data-driven assessment, independent advice, and transformation services.

Chris McIlduff
Chief Customer Officer
chris.mcilduff@davies-group.com

Michael Anderson
Vice President
US/Canada
michael.anderson@davies-group.com